Being part of the ZhenWei group's Branding Identity project in Singapore was an incredible experience. I found inspiration in culinary symbols and decided on a steaming bowl of noodles and a pair of chopsticks to represent the richness of Asian culture. These symbols encapsulate not only the diverse culinary traditions but also the values of unity and shared experiences. By integrating these elements into the brand identity, we aimed to capture attention while honoring Asia's cultural tapestry. Despite the challenges posed, our teamwork and unwavering commitment led to a successful project completion during the peak of the COVID-19 pandemic, reflecting our resilience and adaptability. It was more than a branding project; it was a celebration of Asia's vibrant flavors, and I'm grateful to have played a part.