It was a tremendous honor to be entrusted with the task of creating the complete branding identity for bubf*, a women's activewear brand. This project was not just about design; it was about capturing the essence of empowerment and style that bubf* embodies in the realm of women's fitness attire. Crafting every aspect of this branding identity, from the logo to the color scheme and visual elements, allowed me to play a pivotal role in shaping the brand's identity and making it resonate with its target audience.